Work
RISE Brewing Co.
The Client:
RISE Brewing Co. is canned cold brew brand, based on the east coast. RISE offers a GMO free, vegan, and organic product to a consumer base that is increasingly looking for products that are health conscious and environmentally sustainable.
The Objective / Challenge:
While RISE Brewing Co. has seen tremendous sucessus on the east coast, the Portland market was new to them and already saturated with a incredible number of coffee brands - specifically cold brew. RISE wanted to bring awareness to their product while relating to the Portland community, in an organic way.
The Solution:
Austin worked with RISE Brewing Co. to strategically identify accounts and bring them all together, culminating in a guide to Portlands favorite activity: Brunch. RISE branding and product was tied into this integral activity, RISE was featured in a number of the accounts listed on the brunch guide, and sponsored content was pushed through email, digital, and social channels. Austin helped copy write, coordinate, and media plan the full campaign to completion.
Abercrombie & Fitch
The Client:
A&F has been a long established brand in the clothing market, with a consumer based of generally younger adults and teens. A&F is a household name for most, and as a 126 year old brand they have seen many changes in brand image
The Objective / Challenge:
A&F long ago developed an image of dark, perfume laden brick and mortar shops, mostly featured in malls, and catering to a younger demographic. Abercrombie & Fitch wanted to go back to it's roots: A brand all about getting out and adventuring, the outdoors, and getting outside of your comfort zone.
The Solution:
A&F decided to focus on the millennial who is fresh out a college: Young, starting a new chapter in life, and eager to explore the city they are either new to, or finally getting to explore as a young adult. We worked with A&F to develop a campaign that was all about getting out and doing cool s**t. Through secret cocktails, crafting bars, and hidden succulents, A&F was able to tie it's brand to the new millenial through a combination of digital branding, market specific video content, and a large social push, primarily through Facebook. Austin assisted with video production, copy editing, account management, and strategically choosing partners to be involved.
